How does a first time candidate unseat a two term incumbent who is the president of the state organization? I used these five factors as a roadmap to victory. The fact that everyone was left asking "HOW??" is in keeping with the system I've studied for 20 years and taught for 7 years, but was written 2,500 years ago.
The five keys to political victory:
- Campaign success comes from knowing which races to enter and which to avoid.
- Campaign success comes from correctly using both big issues and little ones.
- Campaign success comes from sharing the majority's values.
- Campaign success comes from seeing the opportunities in change.
- Campaign success comes from having a capable candidate and avoiding ideological purity.
Master these five categories of knowledge.
You then know the secrets of winning campaigns. "= The Art of War plus the Art of Politics : Strategy for Campaigns.
by Gary Gagliardi and Shawn R. Frost